Ultimate Gaming Championship Launches Collegiate and High School Esports Tournament System

by in Collegiate Esports | Oct, 22nd 2020

Ultimate Gaming Championship (UGC) has seen the potential in collegiate esports at long last, after running their gaming platform since 2004. They’ve spun off an entirely new division of their company dedicated to collegiate and scholastic competition called UGC EDU, which will produce both live and online tournaments across various titles for high school and collegiate level students.

They already have some stiff competition in the space, including PlayVS on the high school level and many college organizations like CSL.

The competition series, available to enrolled high school and college students in the U.S., will occur between Nov. 9-Dec. 12, featuring a total of $25,000 in scholarships. Each school finishing first place will also receive gear to help enhance their esports programs courtesy of the event partners.

UGC’s Expansion Into Scholastic Esports Is a Long Time Coming

The company has wanted to make this expansion for quite some time, but only now can do so thanks to their partnerships with SHI international, LG, Intel, and Acer.

“After months of optimizing our digital infrastructure, we’re thrilled to launch Battle Academy as the first initiative of UGC EDU,” said Matt Jackson, founder/CEO of Ultimate Gaming Championship. “SHI Int’ l Corp, LG, Intel, and Acer share our vision for enhancing the future of esports by serving institutions and students across competition, scholarship, and curriculum sectors. We believe esports will fit the same missional properties to that of traditional sports and are excited to support the next generation of students on the digital playing field.”

In particular, SHI is very excited about the prospect of collegiate esports, but not just for the competition itself. It teaches many valuable skills that can be used in and out of esports.

“SHI is proud to partner with UGC, LG, Intel, Acer, Horizon AVL, and Learn2Esport to bring a unique experience to schools and students,” said Dr. Katrina Adkins, senior program director of education solutions for SHI. “Esports programs are booming in schools and the launch of Battle Academy supports the continuous growth we are seeing at SHI.”

Dr. Adkins added, “Schools are tasked with preparing students for both the job market and college, and esports is a clear path to many jobs and degrees. From broadcasting, marketing, programming, and journalism, to shout-casting, sales, and accountants, esports has paved the way for millions of students. Battle Academy brings opportunity to life and we are excited to bring this to schools and students across the county.”

A new UGC collegiate esports program launching is an excellent opportunity for various programs worldwide, who are always looking for new challenges to put their teams through, especially as more of them become varsity level teams that provide scholarships to students. The more tournaments there are, the more opportunities there are for these schools to market themselves. While this does have the adverse effect of not being the equivalent of a Final Four or any such in collegiate esports as a whole, the positives far outweigh this one marketing problem that ultimately doesn’t need to correlate with traditional collegiate athletics.


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