Twitch Signs DrLupo, LIRIK and TimTheTatman to Multi-Year Contracts
An arms race is afoot across the streaming platforms! Now that Shroud and Ninja have moved off to Mixer and Disguised Toast has gone to Facebook Gaming, Twitch needs to open that checkbook as WCW did in the 90s, and boy did they!
Three of the most popular streamers on Twitch were signed to multi-year deals, that no doubt came with a yacht-load of cash. Microsoft and Facebook already have huge vaults of money to draw from, so it’s no surprise that they were able to lure people over to their side with promises of millions of dollars.
I don’t know about you guys, but that kind of money talks. This might be the biggest signing yet. So, who took the plunge?
A Twitch Triple Header
Yesterday, on our YouTube channel we covered Benjamin “DrLupo” Lupo, Saqib “LIRIK” Zahid and Timothy “TimTheTatMan” Betar’s each signing a multi-year contract with Twitch. This is only a few months after Ninja’s move and even closer to Shroud’s move.
Sounds like Twitch was getting nervous! You don’t want all your stars leaving for pastures green, after all. This is a two-fold get for the trio of streamers, though. The first point being, they no doubt received a shed filled with cash to stay on Twitch.
As some of the building blocks of Twitch, these three have been around since around 2011/12 and make up nearly 550 million combined viewers across the platform. That is a tremendous metric to consider.
Another fun point is that these streamers will likely not lose any viewers other than the general decline and rise of a few here and there. Some of those Ninja and Shroud viewers might find themselves going to these three (if they weren’t already there).
The deal was brokered by the gamers’ management company, Loaded. The company takes care of their sponsorship, media licensing, merchandising, book publishing, partnerships, appearances and so much more for a variety of streamers.
Loaded CEO and founder, Brandon Freytag had this to say:
“These professional streamers are a part of the core foundation of Twitch. Each started to stream in 2011/2012 and have built massive and passionate audiences due to their engaging streams and participation in several iconic events throughout the years.”
This trio is no doubt going to live very comfortably off this deal.
Mixer Is Still Around
While it is important to stay true to the people that help you become a mega-star, sometimes you must do something different. Mixer is still very much in its infancy. There’s always a chance that in a few years, they’ll be a major player in the streaming medium.
On the other hand, I’m willing to bet that TimTheTatMan had only grown since other major streamers have left Twitch behind, at least for the time being. I bet they’ll be back in a few years. I can only imagine these are just the first signings by Twitch though.
Outside of the esports arena, what if the major marathon streams began being courted by other outlets? Could we see some money thrown at GamesDoneQuick? It would sure be interesting. I couldn’t imagine that being anywhere else, either way.
It’s time for Twitch to stamp out this rebellion the firmest way they can. Perhaps they’ll put some money into actual esports competitions, ensuring that the place you can watch League of Legends, Overwatch, or other games is only on Twitch.
At this point though, I don’t think Twitch has to! We’ve seen time and again that streamers that leave Twitch only lose audience members. These are streamers that have more concurrent viewers than many esports all on their own. Can you imagine how bad that would hurt MTG Arena? CS:GO?
Is a Contract With Twitch Worth It for TimTheTatman and Friends?
Honestly? I don’t know. You must do what’s best for you at the end of the day.
The way I see it, these LIRIK, DrLupo and TimTheTatman probably had a pair of factors go into their decisions to sign a new contract with Twitch. First, money. Here comes the money! The other part is that they can see the drop-off for their fellow streamers. Do you want to get that huge check right off and then lose viewers?
Sure, that massive payday is good now, but it can hurt the way viewers perceive you and the viewers will leave. That’s clear. It happened to Ninja and Shroud. Staying loyal to the brand that helped make you a household name (Twitch) is the only smart move, in my estimation. The only way I could see someone taking that much money to leave, is if they’re getting out of streaming after, for a new, more exciting challenge.
That or they’ve been wisely investing and are ready to rest on their laurels. These streamers are hitting more numbers than the whole of Mixer. The Ninja and Shroud move helped those two, but it really helped major Twitch streamers. Now Twitch wants to make sure they don’t lose more people.
I never thought I’d see a re-do of wrestling’s “Monday Night War.” Well, we’re seeing it now. It’s for more money and bigger stakes. The various streaming platforms want to snap up the best talent to bring new eyes in and keep the eyes they already have. What a time to be a streaming fan!
I don’t know who is next but keep your eyes here! As we know, you surely will too.