T1 Partners With Red Bull as Official Energy Drink Sponsor
T1 has chosen Red Bull as their official Energy Drink sponsor, the two companies announced today. The partnership will span all of T1’s teams, including League of Legends, VALORANT, Fortnite, Super Smash Bros, PUBG Mobile, and more.
On Red Bull’s part, this is far from their first move into esports as they have been both sponsoring individual players, teams, events, and content creators in the space. It is, however, one of the most high profile that they’ve done yet, and certainly marks a significant expansion into South Korea.
The financial value of the deal was not disclosed.
Faker Gives His Official Endorsement for Red Bull
Perhaps one of the most famous gamers in the world and certainly their headlining franchise player, Faker, has given his stamp of approval to the new sponsorship.
“As a pro gamer, I drink energy drinks during practice and before games,” said T1’s League of Legends mid-laner Lee “Faker” Sang-hyeok. “All of us at T1 are excited to enjoy our new partnership with Red Bull.”
It’s worth pointing out that Faker didn’t specify which energy drink he preferred before this announcement, but you can be sure with several Red Bull Fridges stocked with product, this will change rather quickly.
Faker is one of the most famous League of Legends and esports players in the world. As of press time, he’s earned about $1.25 million from prize winnings alone, not to mention his significant salary, partial ownership of T1, as well as any individual sponsorships he has.
Good Timing for T1 After Weeks of Controversy
T1 has been tied up in numerous controversies recently, including ones in which they failed to moderate their Discord communities, as well as allowed fan harassment of one of their coaches to fester.
Additionally, Korean fans have launched an anti-T1 campaign in South Korea, after a poor performance in the run-up to Worlds left Faker at home and sitting on the sidelines for one of the few times in his career.
Of course, the team is doing far better in other games. Their Valorant squad managed to make the Valorant First Strike event after blazing a trail through the North American qualifiers, and their other squads aren’t doing half bad either. T1 is also home to Leonardo “MkLeo” Lopez, the top-ranked Super Smash Bros. Ultimate player in the world.
This sponsorship with Red Bull could further give the team wings, as they will likely be provided with some logistical support from the organization as well as access to their training facilities when on the road. Red Bull provides its esports teams and athletes with facilities and expertise the brand has acquired from more than 30 years of training the world’s best athletes. The partnership will give T1 access to Red Bull’s performance infrastructure, such as its Athlete Performance Centers in Austria and Santa Monica, where Red Bull sports athletes such as Max Verstappen, Leticia Bufoni, and Fabio Wibmer train, facilitating development in and out of the game.