Sergio Aguero Announces His Esports Team, KRU Esports


by in General | Oct, 16th 2020

We’re seeing a lot of really interesting names dive into esports lately. In particular, the Football community seems to be attracted to the appeal of esports. Manchester City’s own Sergio Aguero has been streaming often on Twitch, which perhaps is one of the catalysts for his own esports team, KRU Esports. That’s right, the footballer is moving into the esports realm! Unlike certain other orgs, KRU Esports is reported to be completely self-funded by Aguero himself, and all earnings will be reinvested into the team.

A Genuine Love of Esports Shines Through


This feels completely different from when we talked about David Beckham joining forces to create Guild Esports. Why is that? Because as we reported on the other day, David Beckham was guaranteed 20 million dollars before he even agreed to invest in them. That certainly is a strange situation. Who promises money before an investment?

On the other hand, Sergio Aguero’s esports team feels like it genuinely is his love of gaming shining through. He hasn’t signed any players yet, but we do know what games will be at the center of the org: FIFA, Rainbow Six: Siege, Rocket League, and Valorant. We have a feeling this has been in the works for a while, as Sergio already has some big-name sponsors, like Twitch, Aorus, and AMD.

So what does Sergio Aguero himself have to say about the upcoming esports team known as KRU?

“I want everyone who joins KRÜ to love what they do, to feel comfortable. Boost them and help them fulfil their dreams. What we do gives us the opportunity to make many people happy and I really like all this. I want more people in the world to know and enjoy it like me.”

Since KRU Esports is reported to be self-funded, and all earnings going back into the team, it genuinely sounds like he wants to make esports better. This could be a huge opportunity for players looking to carve out a name for themselves in esports. It’s not like Sergio’s pockets are tight, with the millions he makes as a footballer.

Sergio’s website also has this to say:

“We want to add to the esports scene with our imprint. Not only from the professional, sports and commercial aspects but also in destigmatising the socio-cultural vision that is usually had in relation to video games […]

“We will accompany the growth of our players, coaches, analysts, managers and streamers with tools so that they can develop and show the whole world their potential.”

There’s also word that KRU has a company set in Argentina, and another in Barcelona. The aim is to be a bridge between the two regions, bringing esports in both together. We love this message. If this is truly Sergio’s goal, it could be a major move to improve the overall quality of life in esports of Europe.

It would also be fantastic to see a team that sincerely has the growth of the players in mind. He’s right about the stigma of gaming and esports; it’s something that needs to come to an end. We wish for nothing but success for KRU Esports in the coming years.

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