Sehun of EXO Bridges K-pop and Esports by Becoming a Shareholder of SeolHaeOne Prince
SeolHaeOne Prince, previously known as APK Prince (which is arguably easier to say and write) has a new shareholder on board, in the form of a member of EXO! Formed in 2011, EXO is a K–pop act out of Seol, with nine members. Sehun, Main Rapper of EXO has joined SeolHaeOne Prince’s esports arm as a shareholder. Now that’s wild news.
A Major Global Name
As far as major teams go, SeolHaeOne Prince is still fairly new, forming back in 2016, and they still have a long way to go in the 2020 Season. However, their performance has improved since the start of the COVID-19 era, picking up quite a few wins this split. Presently in 7th place, they can still climb and show the world what they can do.
But we’re here to talk about K-pop! Well, sort of. Today, (July 22), APE Sports, the company that operates and runs SeolHaeOne Prince made this huge announcement. EXO has serious global appeal, and with this move, they can get more eyes on their team. SeolHaeOne Prince is more than just a League of Legends team though – they also run in PUBG, Teamfight Tactics, and the new VALORANT.
It’s been said that SeolHaeOne Prince is looking to franchise into the LCK in 2021, and they have some pretty major partners. The one that surprised us the most was the Pittsburgh Knights. But what did APE Sports have to say? Kim Ok-jin said this: “Elements of traditional sports and entertainment coexist in esports, so we believe that the partnership with Sehun of EXO, who found incredible global success in the entertainment industry, will be of great help. Please send us much support, as we’ll continue to work in becoming a global team with Sehun of EXO.”
This could have a few consequences, all of which are positive. More K-pop fans could start watching the various SeolHaeOne Prince teams, as long as Sehun promotes the esports acts through his own social media, or on television. This could also draw more eyes to Sehun’s own exploits in EXO, which will make their global brand far more prevalent.
Cross-promotion is such an important thing in esports, and we’re curious to see if anything like that comes from this partnership. With Sehun investing in the esports org, we imagine he’s at least interested or sees a financial future in Korean esports.