PUBG Mobile Announces Collaboration With Jujutsu Kaisen, Others
It seems like the current trend of battle royale games is to try and partner with as many licenses and collaborators as possible. It may sound cynical, but it’s a relatively accepted fact for many games like PUBG, Fortnite, and even Apex Legends, which had a collaboration planned with streetwear brand MA®KET (formerly Chinatown market). However, PUBG Mobile may have other battle royale titles beat when it comes to appealing to the anime crowd, a growing market that Grand View Research sees growing in the next few years, according to their market analysis report.
Jujutsu Kaisen x PUBG Mobile
In an announcement coming from PUBG Mobile Indonesia’s YouTube channel, Jujutsu Kaisen was named as a new global collaborator, along with Zaha Hadid Architects and Norwegian DJ Alan Walker.
Based on the promotional image provided by Tencent, players outside of Japan can expect a Jujutsu Kaisen themed event in the future. The circle pattern typical of battle royale games has been replaced with a sigil that may resemble a sorcery technique familiar to fans of Jujutsu Kaisen. However, this technique (Domain Expansion) does not resemble anything seen in the manga/anime so far, meaning that it may belong to someone within the PUBG cosmology.
Other possibilities for the event include costumes based on characters from Jujustu Kaisen or curses from the series showing up in-game, similar to how Godzilla and King Kong from the Kong vs. Godzilla film appeared in PUBG Mobile.
(Spoilers: If you’re not currently up to date with the latest chapter of Jujutsu Kaisen, just scroll past this) The collaboration between PUBG Mobile and Jujutsu Kaisen actually kind of works, especially if you consider how the manga is about to begin a huge narrative arc about something called a “culling game” where contestants are killed in a battle royale type fashion. One of the characters, Megumi Fushiguro, has a sister who is an unwilling participant in the culling game, and now it’s up to him and his friends at Jujutsu High to find a way to get her out.
Other collaborations include Zaha Hadid Architects, whose principal architect Patrik Schumacher showed up to explain what the process behind the collaboration was going to be like. According to Mr. Schumacher, PUBG Mobile players can expect “a new venue, a new scenario, a new scene for interaction in the game… There should be an interesting tension between that… fragility and when this atmosphere becomes a scene of combat.” There’s little doubt that the team at Zaha Hadid Architects will fail to bring an engrossing piece of modern architecture that’s sure to befuddle and awestruck players when they explore the interior and see the flush curvatures of the building as they drop onto the map.
Alan Walker will also be collaborating with PUBG Mobile again after his songs ‘Live Fast’ and ‘On My Way’ were used as themes for Season 6 and Season 8 of PUBG Mobile. PUBG Mobile has also teamed with recording artists BLACKPINK to license their music and likeness for the game. No doubt, fans of PUBG Mobile are looking forward to seeing another collaboration from Alan Walker, who is no stranger to the game.
For me personally, the news of a Jujutsu Kaisen collaboration is enough for me to try out PUBG Mobile, just to see what they do with the license. It’s seldom that anime fans in the west get the opportunity to interact with some of their favorite titles outside of licensed video games or merchandise, so seeing Jujutsu Kaisen partner with PUBG Mobile for some exclusive content is honestly a surprise.