Nintendo of America Head Doug Bowser Comments on Activision-Blizzard Scandal “I find this Distressing and Disturbing”
It’s been about a week since the Wall Street Journal posted about Bobby Kotick’s actions in the Activision Blizzard scandal, leading to many of the employees of the gaming company walking out. Luckily the attention from the media is putting pressure on the company to seriously reconsider their actions against the employees working there. However, it seems that the board of directors at the company isn’t going to budge, as they’ve doubled down on keeping Bobby Kotick in the company, stating, “The Board remains confident in Bobby Kotick’s leadership, commitment and ability to achieve these goals.”
This has continued to spark justified outrage from the unions in the company, with the reveal from the WSJ article stating that Kotick knew about the ongoing harassment of employees in the company, even keeping Dan Bunting, head of Treyarch in the company despite HR telling him to remove Dan from the position. On top of this, even the shareholders of the company are asking for the removal of Kotick, stating that It’s time for a CEO who is going to stand up for employees and work with them to fix the issues of harassment in the companies that they work for.
Unfortunately, this isn’t the case, and despite the unanimous call to remove Kotick from the company, Activision says that Kotick will “consider” leaving if he cannot fix the issues inside the company in a timely manner. It’s not a guarantee of any kind of reassurance that something will be done. It’s pure lip service to the company and its shareholders.
Nintendo’s Internal Document Regarding Activision’s Scandal
Word of this is being spread to the Big 3, with PlayStation, Xbox, and now Nintendo reconsidering their standing with the company, as its reputation is being sent down the drain. Recently, Phil Spencer sent an internal email to employees in the company, stating that Xbox is “evaluating all aspects of our relationship with Activision Blizzard and making ongoing proactive adjustments.”
Now, it seems that Nintendo is speaking to their employees about Activision Blizzard, with an internal document from Nintendo of America talking about the expose on Bobby Kotick. The current head of Nintendo of America, Doug Bowser, said, “Along with all of you, I’ve been following the latest developments with Activision Blizzard and the ongoing reports of sexual harassment and toxicity at the company, I find these accounts distressing and disturbing. They run counter to my values as well as Nintendo’s beliefs, values, and policies.”
Bowser continues the email, talking about how Nintendo is speaking with Activision and are taking action and assessing others. There’s not a lot of information about what’s going on with this statement, but it’s possible that the company is speaking with Activision to evaluate their standing, much like Xbox is doing with Activision. It’s also mentioned that Nintendo is speaking with the ESA to talk about the ongoing issues of harassment in the workplace. Speaking about the ESA, the internal email says, “Every company in the industry must create an environment where everyone is respected and treated as equals, and where all understand the consequences of not doing so.”
The question remains, what is Nintendo going to do with Activision? They probably won’t remove games from the eShop, as it’ll be up to players to vote with their wallets if they want to show solidarity with the company. Much like what was said in the piece about Phil Spencer’s thoughts on this issue, Nintendo will most likely stay back from promoting anything Activision-related. Seeing that the top two selling IPs from the company on Switch are Crash Bandicoot and Spyro the Dragon, they won’t have to do much if they’re intending on not promoting anything.
However, the unanimous agreement from every single company that Activision is in the wrong is a sign that companies are willing to stand up for what’s right, rather than what makes money. Activision being lambasted online is going to let other companies know who have fallen for the same thing that there’s going to be real consequences that changing the name of a video game character isn’t going to fix.
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