By Cody Perez
August 1, 2019
Tyler “Ninja” Blevins has announced a game-changing move that will shake up the streaming and video game industry as we know it. You’ll no longer find Ninja streaming on Twitch as he’ll be moving his million-dollar global empire to Microsoft’s Mixer platform exclusively from now on.
If you are reading this right now, you won’t find the most popular streaming icon Ninja on Twitch anymore as he will begin streaming regularly on the Mixer streaming platform. This is an insane move since that platform is a bit smaller and less popular than Twitch.
To announce the massive change, Ninja posted a press conference-style announcement earlier today on his Twitter account. Though today was already large for the arrival of the 10th season of Fortnite, Ninja wasn’t going to let that be the biggest news today as he made his own game-changing announcement.
To make it clear to fans that nothing with him and his streaming methods have changed, he noted that “it’s the same” him but just a different platform for him to use for his community. No details of the agreement between him and Microsoft have been revealed but you can bet that it must have been worth it.
As such, we don’t the terms of the agreement either including what restrictions will be in place from now on or what kind of payment Mixer was willing to offer for becoming the exclusive platform for Ninja streaming. In addition to using the platform as his sole place of streaming, he will be attending various events throughout the next year for the company.
Shortly after the announcement was made, the Ninja Twitch channel lost its verified status, though, you can still watch previous streams and clips there at this time. It is unsure if the saved videos on there will be deleted in the future.
Regardless of what the term agreements are for Ninja’s contract with Microsoft, it will have to be enough to make up the potential loss in subscribers with this massive change. At one point last year, it was reported that he was making around $500,000 a month on Twitch.
Though his user base has decreased since then and, therefore, his income may have been less in the time since, it is likely that the offer Microsoft gave was enough to convince the number one streamer to switch teams. If you are interested in joining Ninja in his Mixer escapades, you can find his new channel here.
Interestingly enough, as a promotion for his start of the new channel, you can subscribe to his Mixer channel for free for a limited time. This will give you time to find out if Ninja is the same old streamer you love and stick around if you’d like.
This move does call into question what will happen from here on for Microsoft and its streaming platform as well as Twitch. This move could spell massive benefits for Microsoft if Ninja is able to bring over his massive community and, perhaps, other streamers in the future, too.
In addition, it raises the question of how Twitch will react. Will it change its policies to combat this aggressive move by Microsoft or could it simply work to promote other streamers still on the platform as a sort of replacement for Ninja? Only time will tell so be sure to check back here for any updates on this evolving story.