Ninja Rejoins Twitch for Multiyear Deal After Mixer Shutdown
Tyler “Ninja” Blevins, one of gaming’s most beloved streaming icons, has rejoined Twitch after a sojourn of nearly a year where he left to join Microsoft’s Mixer. After the platform went defunct, many wondered if Ninja would be hanging up the streaming gear for good, but it seems that he’s having a homecoming instead back to Twitch.
“I am excited to get back to streaming full-time and connecting with my loyal fanbase,” Blevins said in a statement to Hollywood Reporter. “I really took my time to decide which platform was best and Twitch has been supportive throughout this process and understanding my overall career goals. In this next chapter, I’m going to make it a point to elevate and bring more eyes to underrepresented creators. I am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.”
The deal is said to be for multiple years – meaning that we’ll have Ninja around for some time to come.
Ninja Makes His Triumphant Return to Amazon’s Streaming Giant
There have been no reports on exactly how much, if any, deal was made between Ninja and Twitch for him to rejoin the platform, but this does represent a huge win for the Amazon streaming giant. It’s quite likely that they were able to negotiate a lower rate for Ninja’s return to the platform after he left for Mixer, despite being at one time their most high profile streamer. Twitch also needed a shot in the arm after banning Guy “Dr Disrespect” Beahm last month, who was seen as Twitch’s biggest streaming deal at the time.
“We are thrilled Ninja is returning to Twitch,” said Michael Aragon, senior vp of content at Twitch. “Tyler is an iconic force in the gaming community, and it’s been amazing to see the impact he’s made on the industry and broader culture. Gaming — and the people who love it — are being recognized by a broad mainstream audience now in part because of Tyler, and we know he’s just getting started.”
Ninja had a rocky parting with Twitch. After he joined Mixer for a massive contract, Twitch was a bit vindictive, using the traffic that his channel was still getting on the daily to promote other streamers. This caused a bit of a hiccough where a Fortnite streamer who was displaying porn was briefly promoted on his channel, something that Ninja claims shouldn’t have happened at all – after all, using his brand to promote other streamers wasn’t something the streaming website discussed.
Ninja Made Out Like a Bandit
Reports stated that Ninja was signed to a $20-30 million deal with Mixer. When Microsoft pulled the plug, they paid out the contracts of both Shroud and Ninja, which means that for about 9 months worth of work, Ninja pulled in quite the sum of money.
Not only that, but the debacle with leaving Twitch and joining Mixer only increased his level of fame with the gaming community. Now that he’s returning to Twitch, some in the community have begun to roast him, but the general Twitch population seems to be rejoicing at his return.
This in addition to his numerous deals with mainstream brands, including a deal with Adidas for a sneaker, a Fortnite skin, and having his merch sold at chain stores like Wal-Mart and Target. He’s perhaps the best example of a streamer who has been able to monetize his popularity and has even made appearances with rapper Drake, and on national TV as well as part of a New Year’s Eve celebration.
Ninja’s first stream will go live today at around noon pacific time for a Just Chatting and Fall Guys stream. Ninja is also teasing a “stacked” stream around 4 PM Pacific time.