Ninja and Shroud Viewership Drops, Move to Mixer Isn’t Working

by in Entertainment | Dec, 11th 2019

I may not be as big a streamer as Tyler “Ninja” Blevins or Michael “Shroud” Grzesiek, but wow, did their audience viewership take a beating! Upon moving to Mixer, Shroud lost about 85% of his viewership. I love Mixer, but as soon as I saw the announcement, I knew it was coming.

How? You might be asking, “What makes you such an amazing prophet, Ragachak?” and if you gave me a moment, I’d tell you! When I tried to move my stream from Twitch to Mixer, over half of our audience flat-out said they would not go, no matter what. Why?

“Muh emotes!” That’s right, Twitch emotes. I love Mixer, and I want it to be competitive, but let’s be honest. The Twitch following is too rabid to change.

A Huge Loss for Shroud

On a personal level, unlike Ninja, I enjoy Shroud’s content. I don’t hate or begrudge either of them making money. I don’t feel Ninja’s content at all. But only 15% of Shroud’s audience from the US moved with him to Mixer.

He went from 718,000 unique viewers in October to 231,000 in November. Daily Esports pointed out that that 718K is 1.62 times larger than the entire American audience of Mixer. That’s a disappointing thing to see.

Smite’s Mixer deal didn’t work out so well for them either as 47% of Shroud’s US viewership on Mixer was due to Twitch at least. On top of that, more than half of his US viewers were new to Mixer. So, that undoubtedly helped Microsoft’s streaming platform. Now, if only those people go check out other Mixer streamers too.

I’m sure he made a tremendous amount of money to move from Twitch to Mixer. Though I don’t have any exact numbers, it had to be reasonably close to what Ninja made. Twitch is a global brand and has been in the streaming game for years and years now.

Now, 231,000 unique viewers is not a shameful number. If I could get even a 100th of that, I’d feel pretty darn great. But he indeed lost a lot of viewers. From what I understand, he seems happy to be streaming stuff he enjoys now, though. If someone was handed tens of millions of dollars to stream exclusively on a platform, I imagine a lot of stress is out of the game.

Now you must focus on being interesting, knowing that you got paid no matter what. Microsoft’s Mixer is still new and has far less traffic than Twitch.

Money Talks for Ninja

Not too long ago, Kevin Hart interviewed Tyler “Ninja” Blevins on his show “Cold As Balls.” One of the things he pointed out that was the move to Mixer was to “grow his brand,” and not for the money. Here’s where I roll my eyes so hard that I think I broke something.

DramaAlert’s Keemstar suggested Ninja may have made $100 million in his move to Mixer. Other sources say between $40-50 million. In what world, what reality is a minimum of $40 million not “doing it for the money?”

A great deal of Ninja’s audience stopped watching too, but he’s plastered on my Xbox One every single time I boot up. There was a time when Ninja set records on Twitch for viewership, but those days may be gone forever. Even if he sets records on Mixer, they will be a pale shade of what he had on Twitch.

My thought is that he’ll ride out this Microsoft deal, in hopes that Twitch will sign him back for even more money. The former pro Halo player has made more than enough money out of this deal with Mixer, though.

Another thing to consider is Twitch Prime. There are probably thousands of their viewers that subscribed because they could do so for free. By merely having Amazon Prime, a viewer can sub for free, and the streamer nets monetary gain for it (and the viewer gets emotes). If you can no longer sub for free, I can see someone choosing to give that sub to someone else and watch them instead.

But to say that millions of dollars didn’t motivate you, and it’s all to grow your brand? Be serious, friend. Especially if you lost that many viewers in the move. How does that increase your brand? If it worked for you, and you gained tons of new followers that weren’t watching before, that’s great. But will those people leave Mixer for Twitch one day? The current loss of viewership for both Ninja and Shroud suggests otherwise.

Who knows! But if there’s anything I learned from all my years gorging in entertainment, it was from the million-dollar man Ted DiBiase: Everybody has a price.


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