MTG Gets In on the NFT Tokens Craze

by in Magic: The Gathering Arena | Apr, 28th 2021

There’s talk of MTG getting into NFT tokens, courtesy of Hasbro’s CEO Brian Goldner. Hasbro, the owners of Wizards of the Coast, could be leading towards NFTs for a variety of their properties – Transformers, G.I. Joe, D&D, and yes, even MTG. Magic: the Gathering is an incredibly expensive hobby at the very least. Single purchases of powerful cards can already run into the hundreds if not thousands of dollars. But to see NFTs come from this hobby too? Well, this writer is immediately not a fan of this particular decision.

Non-Fungible Token (Creatures)

We’ve spoken about NFTs a few times here on Esports Talk. Non-fungible tokens (NFTs) are a blockchain-based asset tag, which essentially is a limited-edition/unique art asset. A gif, a picture, something to that effect. During the quarterly earnings call, Goldner of Hasbro suggested that NFTs could be an option across their brands. 

“NFTs are a real opportunity for us,” he said. “As you know, we have so many brands that really operate on multiple demographic levels; whether it’s Transformers, whether it’s Magic and the D&D brand, and brands like G.I. Joe. We have a team that is leading our effort out of the west coast. We have our arms around this and see multiple opportunities on the NFT side, and you’ll hear more about that as we move forward. But we are actively developing our opportunities here, and we do see it as substantial.”

It’s not a surprise to see something like this, though. NFTs are the current major trend, and companies, esports, and otherwise are making serious bank off of them. When you consider that Magic, D&D, and other digital brands are roughly half of Hasbro’s profit, these are the things we’re going to see become NFTs. 

It’s going to be a way to make even more money off of these. The idea is that an NFT is unique, something that isn’t duplicated. But when we consider this in terms of MTG, that will leave a lot of people upset. If these are limited, and not only limited but also digital-only, lots of people will miss out. NFT tokens are typically quite expensive too. As long as these aren’t cards in MTG Arena, that will probably be fine. 

As long as this is limited to art only, for properties like MTG and D&D, the possibility of NFT tokens isn’t the worst thing. Unless you know, you consider how detrimental they are to the environment through the creation of NFTs


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