NBA Legend Michael Jordan Invests into aXiomatic
aXiomatic, Team Liquid’s parent group, has secured a $26 million investments from Michael Jordan and Declaration Capital dedicated to the continued growth of esports.
“I’m excited to expand my sports equity portfolio through my investment in aXiomatic. Esports is a fast-growing, international industry and I’m glad to partner with this great group of investors,” Jordan said in the official release.
We have some news…
— aXiomatic Gaming (@aXiomaticGaming) October 25, 2018
Thrilled to welcome Michael Jordan, David Rubenstein & Declaration Capital to the @aXiomaticGaming and @TeamLiquid Family. #LetsGoLiquid
https://t.co/eSSerKdFqX
The Series C investment round also included investments from aXiomatic co-founder and Golden State Warriors co-owner Peter Guber, Bruce Karsh also a Warriors co-owner, Washington Wizards owner Ted Leonsis, Tampa Bay Lightning owner Jeff Vinik. Leonsis is responsible for recruiting Jordan and Declaration Capital.
Series C was the third investment round. The first series was held in June 2017, netting the group $16.5 million thanks to investments from Jeff Vinik. The second series collected an additional $25 million investment with help from Chicago-based investment firm Vernon & Park Capital.
“The next generation of sports fans are esports fans,” said Leonsis. “Esports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth. We are thrilled to welcome Michael and Declaration Capital to aXiomatic and look forward to working together on some truly cutting-edge opportunities.”
aXiomatic is an entertainment and sports management company founded in 2015. The company’s mission is to “build a portfolio of dynamic company holdings in the esports and video game industry.” aXiomatic acquired Team Liquid in September 2017. With this new investor lineup, the organization hopes to strengthen existing partnerships and create a more engaging esports experience.
Team Liquid is one the premier multi-regional esports organizations in the world. It was founded in 2000 and is based in Utrecht, Netherlands. Liquid has 14 professional esports teams. The organization’s most significant achievement came in 2017 when its Dota 2 team won the International 7 and earned over $10 million.
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