LCS Partners With Verizon as Official Wireless Sponsor
The LCS has been on a tear lately, revealing several key sponsorships that should not only help teams become closer to being profitable in the LCS but also continue to prove the financial viability of the league. This time, the LCS announced a partnership with Verizon, one of the largest wireless providers in the United States. This isn’t Verizon’s first foray into esports, but it does represent one of their largest entries thus far.
What Will Verizon Do for the LCS?
Apart from the obvious financial benefits that come with a sponsorship like this, Verizon will be powering a number of segments and fan activations for the LCS fans once fans are able to return to the arena after COVID-19 restrictions lift.
“Over the next 3+ years of our partnership, we’ll explore ways to tap into Verizon’s 5G network to continue upgrading our player and fan experiences across the league,” the LCS said in a statement. “We’re also proud to have Verizon join the LCS broadcast as the first-ever presenting partner for Academy Rush and as a partner on post-match interview segments. Look out for even more collaborations with Verizon around the LCS Studios, once matches return to the arena.”
This is just one of many partnerships and initiatives that the LCS has announced this split to improve both the look and feel of the broadcasts, as well as enhance the fan experience. Other examples of this include a revamped look for the overlay on the LCS broadcast, leaning away from the in-game look that the LCS had used for so long and going with something a bit sleeker.
Verizon’s Past in Esports, Pre LCS
It’s been quite a while since we’ve seen Verizon in esports. The last time they entered esports was sponsoring a Dallas-based event called the EGL 10K. EGL was a Call of Duty and FGC event run by Epic Gamer Lounge, one that was surrounded by controversies.
According to many players that attended the event, it was not organized very well and players were stuck waiting around for their matches for sometimes hours. That would have been fine, but the parent company behind EGL also folded and deleted all of their web presence in the days following the event. They disappeared with $40,000 in prize money over what was presumed to be some sort of contract dispute with Verizon. This prompted Verizon to make a statement on the situation at the time, which basically amounted to EGL failed to attract the kind of viewership or attendance that they promised.
That one flub seemed to scare Verizon away from the space for quite some time, only coming back to the party after seeing the success that other wireless carriers like T-Mobile have had with the Overwatch League, among others.