Kuwaiti Zain Group Announce ‘Zain Esports’


by in General | Dec, 2nd 2020

A new outlet is coming to the Middle East to host esports, and it’s courtesy of the Kuwaiti telecommunications giant, Zain Group. Zain Esports is a new force in the Middle East that will be hosting a variety of esports events, and it will all kick off with an EA Sports collaborated FIFA 21 tournament. Esports is taking off in the Middle East, and so having a more local outlet to host and organize tournaments is going to be fantastic. Some of the best Tekken 7 players in the world come from the region, so it’s not like they lack esports luster.

Cultivating Local Talent


The FIFA tournament in question has already begun the qualification phase of things, back on December 1st. We can expect the finals to take place on December 15th – 16th and they will compete for a share of 6,000 dollars in prize money. The winner will also receive a year’s supply of Zain Broadband, and who doesn’t want free internet? 

From what has been said, Zain Esports is also looking at other major titles, and are discussing things with the major rights holders, according to The Esports Observer. The Zain Group notified a 300% rise in gaming-related data using since the beginning of the COVID-19 pandemic, making this move a no brainer. Esports isn’t suddenly going to fall off when the world gets back to normal, so getting in on the movement while the hype is still really hot is a wise idea.

Malek Hammoud, Chief Investment Officer and Digital Officer at Zain Group about Zain Esports:

“We are extremely excited with the launch of Zain Esports, which marks a significant achievement in Zain’s diversification strategy and investment outside of areas related strictly to telco. This initiative meets a number of different goals for Zain, including youth development, enriching the brand, fostering innovation and digital opportunities on our 4G, 5G and Fiber networks, and creating shareholder value.”

Zain Esports is going to cultivate talent from the local area, through scouting competitions. The aim is to find top-quality Arabic commentary to cover the tournaments, instead of having to look elsewhere. It’s a great idea, and we hope that it will be accessible to Arabic-speaking fans in other countries/regions. 

There’s still a lot of room for growth in the esports sector of the Middle East, and having access to the broadband tech that Zain Esports does, it could make them a serious force. It does sound like the focus is going to be on local Arabic esports players, instead of creating global events for outsiders to participate in, but that’s not such a bad thing. This could lead to Arabic esports stars building their portfolio and then expanding to competitions in other territories. We’re excited to see what this can do for Middle Eastern esports. There’s a lot of money in esports too, so it could be potentially life-changing for these players. Either way, Zain Esports will hopefully bring positivity and growth to the Middle East’s pro esports scene.

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