Guild Esports Launches and David Beckham is a Co-Owner

by in General | Jun, 25th 2020

Guild Esports is a talent development company that has launched globally, with the well-known David Beckham as a co-owner. Based out of London, UK, Guild Esports wants to develop a talent pipeline that is based on “the traditional academy model”.

A Trio of Games – For Now

Ideally, through Guild Esports, the “most able players” will be identified by scouts. They can be coached and taught by industry leaders, to help them maximize their potential. To start with though, FIFA, Fortnite, and Rocket League are the games they’re focusing on. As soon as I saw FIFA, I immediately thought of David Beckham, so seeing him paired with Guild Esports is a smart move.

Speaking of, David Beckham spoke about Guild Esports in a recent release:

“Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.”

We’ve also heard that Fergus Purcell, known for his streetwear brand Palace, was hired to develop the company’s branding. So if nothing else, it will look pretty sharp. Beckham feels this move to esports is a natural progression since he has plenty of experience with traditional sports business. After all, he co-owns Inter Miami CF. He’s also very passionate about the growth of younger talent in the business.

So his move to esports feels right. Carleton Curtis, Executive Chairman of Guild Esports also spoke about the launch:

“The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market. We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams.”

“At Guild Esports, David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes. Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility and knowledge of the sector soars. Guild looks forward to playing a big role in the future of this growing community.”

Big Names Bring Big Recognition

David Beckham’s not the first football/soccer star to get into esports at any level or setting, but his name carries a lot of weight. Esports and Traditional Sports continue to move closer together, which is something we love to see. I do like the concept of Guild Esports, even if on a personal level, I was hoping to see more than three games be represented. Rocket League makes sense to go near FIFA though, as it’s soccer with vehicles.

We can’t help but wonder how these top players will be scouted though. Will Guild Esports be watching live streamers or online ranked matches? Very curious to see how this will all go down. There are a lot of would-be pros out there looking for a chance. Perhaps they’ll have a form to submit footage to. Regardless, it’s a very cool idea, and we hope it helps foster new esports stars.


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