Guild Esports Announces £3.6 Million Mystery Sponsorship Deal

by in General | Oct, 19th 2020

The story of David Beckham and Guild Esports just keeps getting more and more curious the longer it goes on! So, what’s the story? David Beckham is the co-owner of Guild Esports and was initially promised $20 million to invest in the esports organization. However, we’ve heard that there have been mystery sponsors for Guild Esports, and they’re offering £3.6 million. But just who are these people in the first place?

What Could The Fintech Be?

We probably would have never known about these mystery donors (or at least, not until later). Since Guild Esports is listed on the London Stock Exchange, they have to reveal that these mystery donors exist. Guild Esports, therefore, had to reveal the deal, even if they weren’t quite ready, hence the mystery.

What is known about these mystery donors? All that we know is that the deal with a “new European fintech company serving esports fans.” The unveiling of these mystery donors will be done at a global event by Guild Esports on Nov. 22.

This was made public by the London Stock Exchange, who stated: “Under the terms of the agreement, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, aggregating to £3.6m over the three-year period. The deal will enable the sponsor to promote its brand and logo through placement on team jerseys, streaming of game-play provided by Guild and its team players, as well as other marketing initiatives.”

It’s certainly an interesting proposal. We wonder if this is going to be another banking collaboration, or perhaps a betting organization. “Fintech” could be any financial tech when it comes to Esports. That $3 million or so could come in handy if the rumors are true, and Guild Esports will break into CSGO. which is not a cheap game to get into. Look at what Cloud9 is paying! It’s probably the most expensive esport, with League of Legends possibly being a close second.

“We are delighted to announce our first major sponsorship deal, which will generate significant revenues for the company,” said Carleton Curtis, executive chairman of Guild Esports. “The rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild. We look forward to working closely with our maiden sponsor to introduce their brand to our fans.”

Now, what this deal will provide the money for, that’s anyone’s guess. We imagine it will go into paying for more players to take part in events. There’s also talk that Guild Esports will be getting into Fortnite, in addition to CSGO.

Three million isn’t going to cover the contracts for both of those games, so we imagine they have more capital to go into getting a quality team. We have questions regarding Guild Esports right now. We can only hope that something brilliant will come out of this esports org.


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