FIFA 21 Challenge Event is Most-Watched EA Esports Event to Date


by in Sports Games | Nov, 4th 2020

The EA FIFA 21 Challenge was surely a unique event to come from the minds of the sports game gurus. The FIFA 21 Challenge paired some of the best professional footballers from around the world up with the best FIFA players to do battle in FIFA 21. This wound up being the most-watched EA esports event to date, making us think they may try to replicate this success. But just how big was this esports event, in numbers?

Big-Time Numbers


So what exactly did this event draw? In terms of average minute audience (AMA), they pulled 254,057, which is pretty significant. Bigger still was the total watch time, clocking in at 1,024,696 hours. This is far and away the most-watched EA esports event in history. It’s also been said that the broadcast more than doubled the viewership metric set by the previous most-watched FIFA event – the FIFA Global Series FUT Champions Cup: Barcelona. 

That took place back in January 2018, with an AMA of 92,678. It’s pretty safe to say that the FIFA 21 Challenge Event absolutely blew this event out of the water. Part of it may be attributed to people being stuck at home, so watching esports, in general, is on the rise. That’s still a very impressive number.

During the competition, four esports players paired with four professional footballers from international clubs Liverpool, West Ham United, Inter Milan, and Borussia Dortmund, clashed on October 29 for the EA SPORTS FIFA 21 Challenge. Liverpool’s Trent Alexander-Arnold and Fnatic’s Tekkz took home the trophy and won $20,000 on behalf of their selected charities

Brent Koning, EA Sports FIFA Commissioner spoke about the event:

“EA SPORTS FIFA is woven into the fabric of football culture. Bringing professional footballers and our esports pros together creates entertainment that sets our tournaments apart. The success of the FIFA 21 Challenge reinforces our strategy and vision for broadening the esports audience, creating content for our fans, and underscores the value of entertainment-driven events that branch outside of traditional esports.”

It’s safe to say that the FIFA 21 Challenge was a smashing success as part of the EA Sports FIFA 21 Global Series as a whole. This was a huge event all around, with pre-season invitationals including influencers, footballers, and FIFA pros. We’re glad to see EA Sports taking football esports so seriously, and are always curious to see what’s to come.

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