EPOS and OverActive Media Ink Multi-Year Audio Deal
EPOS announced today that they have inked an exclusive multi-year deal with OverActive Media. This is a huge move for OverActive Media, which is a global esports and entertainment organization. They own several huge-name teams: Toronto Defiant (WL), Toronto Ultra (CDL), as well as Spain’s MAD Lions (LEC, CSGO). A huge name in the global esports scene, they could certainly use the highest quality audio technology; that’s where EPOS comes into play. This is definitely a big deal for both parties, as a multi-year exclusive partnership. What does it offer?
Official Audio Partner of OverActive
EPOS, as per this multi-year deal will be the Official Audio Partner of OverActive. This is a first for OverActive for sure, as the first time the org will have a commercial sponsorship across every single one of their teams. This includes every MAD Lions team, which is huge all on its own. The EPOS and OverActive media deal is more than a commercial sponsorship though. Far more than just giving the teams awesome headsets and mics.
Maja Frølunde Sand-Grimnitz, Head of Global Marketing, Gaming for EPOS commented:
“EPOS strive to unleash human potential and give gaming another dimension through powerful audio solutions and we are very excited to be working with OverActive. As a business, we bring 115 years of audio expertise to the partnership and we want to enhance their gameplay by delivering our state-of-the-art audio equipment to ensure a high-end audio experience for all involved.”
This partnership also includes product integration at the Berlin and Madrid team facilities. In addition, EPOS’ audio solutions will be added to OverActive’s 15,000 square-foot global headquarters in Toronto. The placement of the EPOS logo will also be on all team kits, social and digital content. Player and influencer stream integration will also be implemented, and retail opportunities in market and finally, integration into live event weekends and activations.
So no matter what OverActive teams are doing, you can expect them to have only the highest quality audio equipment. It’s key to sound clear and be able to quickly and easily communicate with your teammates.
Chris Overholt, President, and CEO of OverActive spoke about this in a press release:
“Landing our first worldwide partnership with a global brand is yet another milestone for our organization as we continue to grow our international influence in the esports industry. We know that an excellent and dynamic audio experience makes all the difference in gaming and in competition, and we are thrilled to be teaming up with a premium partner like EPOS.”
This is fantastic news. We’ve talked about EPOS quite a lot over the last year, and it sounds more like their technology is spreading. A reliable audio and video solutions company, if a huge org like OverActive Media is tied to them, we have a huge audience that will see and hear just how clear EPOS tech is. It can only be a positive for both organizations going forward.