Dead By Daylight Devs Respond to NFT Backlash
Dead By Daylight announced an NFT collection featuring the game’s Pinhead model, and many fans are certainly upset about it. The big topic of discussion around NFTs is the environmental impact that is made by creating these Non-Fungible Tokens, not to mention a host of scams that exist around them. Behaviour worked with Boss Protocol to begin the “Masters of Horror” collection and will be adapting the in-game models for use in NFTs, prior to the release of Pinhead in the game itself. Many fans are outraged about this decision, and the Dead by Daylight devs have spoken up about the backlash to the NFTs.
The NFT Collection
One of the reasons people are surely upset is that some of the NFTs will gain access to in-game Hellraise content for Dead by Daylight on PC. Not all of them will though. So if you’re one of the 10,000 people that own one of these NFTs, not everyone will get an in-game costume for their money. Others are upset that Dead by Daylight did not disclose that an NFT would be a part of this collection of content, and would not have bought it had they known. For many it’s far too late to ask for a refund anyway.
As one Twitter user put it:
“I bought the DLC from steam and it’s too late to refund. I’m contributing to harming the environment with NFTs against my will. What the f**k BHVR.”
Recently there’s been some talk about NFTs, so we wanted to clear some things up:
— Dead by Daylight (@DeadByBHVR) October 14, 2021
When we work with our licensing partners, we provide them with in-game models as well as Chapter keys. They are free to use these however they see fit as the rightful owners of these characters.
However, Behaviour (BHVR) spoke about the NFT backlash in Dead by Daylight in a pair of Tweets:
“Recently there’s been some talk about NFTs, so we wanted to clear some things up: When we work with our licensing partners, we provide them with in-game models as well as Chapter keys. They are free to use these however they see fit as the rightful owners of these characters. To be very clear: There is no exclusive in-game content linked to these models when they are distributed outside of the game in any way. We hope this clarifies some of your questions and doubts.”
So the owners of the Hellraiser IP are free to do as they see fit with the model. While the tweet says there is no exclusive in-game content linked to the models when distributed, the Hellraiser Road Map says some of the NFTs include access to “in-game Hellraiser content in the hit video game Dead by Daylight for PC.”
So Behaviour isn’t the ones doing this, and it does not appear they have any say-so in it. It all feels very misleading and strangely written on the Boss Protocol site. If Dead by Daylight wasn’t going to be linked to an NFT, it might have been better to not discuss the NFT at all, unless that was in their contract. That’s beyond our scope though. At least Behaviour has stated there is no exclusive in-game content linked to Dead by Daylight in this NFT, so that’s a positive.
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