Call of Duty League and Overwatch League Sponsors Can Now Be Liquor and Betting Companies
It seems that both the Overwatch League and the Call of Duty League are adjusting their policies to allow for loosened restrictions on who is paying the teams and Activision. According to a report, Overwatch League and CDL sponsors will now allow for more companies than before.
Activision Blizzard Reportedly Changes Policy on Certain Sponsoring Companies
Originally, both the Overwatch League and Call of Duty League did not allow certain companies of lesser repute to be sponsors for the league itself and the individual teams who are in them. But, according to The Esports Observer, this has changed, starting with the CDL sponsors.
The London Royal Ravens, one of the bottom teams on the leaderboard in the 2021 season of the Call of Duty League, has signed a new sponsor for their organization. This sponsor is Midnite, an esports betting site known for wheeling and dealing in that wagering industry.
With that announcement impending, it seems that sources have revealed that the OWL and CDL sponsors will now allow for betting companies to join the ranks. Furthermore, this even allows liquor companies behind adult beverages to sponsor the leagues and teams in them.
This is a huge shift for publisher Activision Blizzard who has been notably against having these types of OWL and CDL sponsors thus far since the inception of both leagues. It will be interesting to see how this affects the two leagues and what new sponsors will appear now.
Liquor and Betting Companies Can Reportedly Sponsor Now
Until this point, gambling sites or liquor companies could be sponsors for either league, specifically when it comes to the teams. Organizations in the leagues had to go to other sources for sponsorship, like non-alcoholic beverages, loan companies, and more.
With this reported change, though, it looks like we will potentially start seeing other companies besides the betting site Midnite and alcohol companies like beer manufacturers and so on soon. Interestingly enough, this isn’t the first time a beer company has supported one of these leagues.
In the past, the Overwatch League had a sponsorship deal with the beer brand Bud Light, but that was limited and something that was for the overall league and not the teams themselves. But now, presumably, Bud Light or another liquor company out there could support the teams in the OWL and CDL.
While this shift in policy is not crazy, it does bring up the question of how this will affect the leagues and their respective teams? The one positive change that could come out of this is that teams now have two new sources of sponsorship deals for the future.
Midnite Reportedly Becomes a Sponsor for the Royal Ravens
Betting sites, in particular, have been infamous in the past for other esports games in being a great boon for organizations. We could see the same here with these two major first-person shooter leagues. At the same time, liquor companies are huge sponsors of physical sports leagues, so there is a chance that the inclusion of them could boost the leagues considerably.
We already see the results of these supposed changes with the rumored deal between the London Royal Ravens and the Midnite betting site. It is a very popular and professional site dedicated to gambling for those who don’t know Midnite but in the esports industry.
With a nice beta site that is fully reminiscent of the color scheme and style of Discord, Midnite allows users to sign up and bet on various esports scenes out there, like Call of Duty, CSGO, League of Legends, Dota, and more. Not only does it have a streamlined look, but it has support and easy stats for you to view.
Furthermore, the Midnite esports betting site is licensed officially with the Gambling Commission to ensure that it is a legitimate organization with the right to do this. Better yet, there are investors behind the site that have backed various esports organizations, including the renowned TSM and more.
Activision Has Allowed Its Own Non-Gambling Predictions in the Past
What is fascinating about this is that Activision Blizzard has regularly allowed players to “bet” on the leagues themselves and who they think will win. There is no actual money usually involved in cash prizes or offering up some money to get into the bet as it is more for fun.
Players can do the Pick’ Em Challenge to select who they will win the various matches, tournaments, and the like to earn points towards being the top of the leaderboard for a league. Suppose they get high enough on the leaderboard at the end of the season or stage. In that case, they could typically win some non-monetary prizes (though money has been involved in the bigger events occasionally), like Astro Gaming bundles and so on.
The London Royal Ravens are an interesting pick for the team in the CDL for Midnite to sponsor, though this could be because it seems that the betting site is located in the UK, given the currency used. That would make sense, but as you may know, the Royal Ravens aren’t exactly the best team in the league.
They aren’t the worst technically anymore, and especially with their improvements lately, but they are nowhere near the top four-team skill level that they had at the end of the inaugural season of the Call of Duty League. Here’s hoping we see some changes in that regard when it comes to the third Major tournament in the current stage that begins soon.