Bud Light’s Bud Knight Will Stream Apex Legends as a Part of Twitch Partnership


by in Apex Legends | Dec, 7th 2020

The Bud Knight met a perilous end during his Game of Thrones Superbowl ad, but you can’t keep a good knight down forever. Bud Light is bringing the Bud Knight back through a partnership with Twitch. If you’ve ever wanted to see an awesome knight stream Apex Legends, you can do that later today. On Dec. 7, the Bud Knight himself will take to the internet to aid gamers in need.

Bud Light on Twitch’s Homepage


This may be one of the coolest partnerships we’ve seen in terms of actual production. The Bud Knight will be girded in his armor for the Twitch partnership stream. Mouse in one hand, a cool, refreshing Bud Light in the other, the Bud Knight will sally forth onto the internet. Think of this like the legendary Round Table, only with a state-of-the-art PC sitting on it. 

“After his untimely death in the Game of Thrones Superbowl spot, we’re delighted to see that the Bud Knight has, in the best gaming tradition, respawned as good as new,” said Martina Isella, Bud Light’s senior brand manager, in a press release. “We hope he does a better job of saving others on Twitch than he did saving himself.”

“Gaming is an important passion point for our audience, ” Isella added. “Bringing something extra to their experience in a typically humorous, Bud Light style, we’re looking to cement the bond we have with them in a genuinely meaningful way.”

Twitch’s partnership with Bud Light gives us a pretty interesting Bud Knight stream to talk about, that’s for sure. It isn’t even the first time we’ve talked about the Bud Knight here. Just last month, Fnatic and the Bud Knight teamed up for a UK-only promotion. It was also said that 64% of gamers over the age of 18 drink beer while playing, courtesy of a Nielson esports report of the UK in February 2020. This is a match made in heaven. 

“At any moment, hundreds of thousands of people are coming together live on Twitch to interact and shape their own entertainment,” said Brett Melvill-Smith, program activations lead EMEA at Twitch. “This activation from Bud Light fully embraces all that Twitch and the community has to offer, by creating a unique content moment with the iconic Bud Knight around their shared passion for gaming.”

It all goes down today, Dec. 7, at 9 p.m. The Twitch channel will also be at the top of the Twitch homepage for two hours on Monday, Tuesday, and Wednesday at 9 p.m. The Bud Knight will also be giving away packs of Bud Light by typing !beergiveaway in the livestream chat. If you need a pack of Bud, this might be the best way to get it. 

Honestly, this is a pretty exciting partnership from the Bud Knight and Twitch. We can’t wait to see what kind of antics the Bud Knight gets up to and if he can establish dominance and valor in Apex Legends. If it’s successful, we have a feeling this could become a semi-regular occurrence on Twitch. Glory and victory to the Bud Knight.

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