Blizzard’s Mike Ybarra Selling WoW Boosts Infuriates Fans


by in General | Oct, 19th 2021

Selling boosts is one of the worst things in WoW, and Blizzard’s Co-Leader, Mike Ybarra is doing just that. Boosting might be common in WoW, but fans hate it as much as gold sellers. Boosting means, someone pays real money (or gold) to acquire high-end gear or levels/exp faster. The player spends a flat fee (Gold/Money/Token) and anything that drops in the raid is theirs. This isn’t about the instant level cap boosts, either. Mike Ybarra was selling runs through Heroic raids, and advertising it on his personal Twitter. Whether he’s just doing this as a player or not, it’s not a good look for someone so high in the company openly advertising something like this. Some players see boosting as a necessary evil for top-end guilds, but others are less thrilled.

Boosting Harms WoW, Says Players


This is a very hard time for Blizzard right now, with multiple lawsuits, people being fired, or simply leaving the company. You would think the Co-Leader of the company would keep their nose clean for a while at least. On October 16th, Blizzard’s Mike Ybarra advertised that he’d be selling boosts through Heroic SoD (Sanctum of Domination). It sounded like the sale had already taken place, and that he’d likely wind up streaming it. Boosting is a topic that has firmly divided the community.

Many of the high-end raid leaders and guilds talk about boosting as a necessary evil, and something that’s been around since the beginning. Then there are others who said that it isn’t horrible, but you shouldn’t have to do it to compete. This player, Scripe, Co-CEO/Raidleader of Echo also said:

Even the larger voices of WoW on social media, Bellular points out that “Boosting is not good for WoWs integrity.” He further said that he chose to believe Mike Ybarra was tweeting as a player and not as the co-leader of the company, endorsing the value of boosting. That said, it’s still a very fine line to walk. It’s not something a higher-up in the company should be openly advertising.

Another person on Reddit responded with a very succinct opinion:

“Boosting might feel more acceptable if folks were using gold to do it & not real money converted into gold. So they spend real money& get prestigious achievements, mounts, loot, etc. At that point, I’d just go play Black Desert Online. I’m not sure if World of Warcraft is salvageable.”

Using real money to buy WoW Subscription Tokens, and then, in turn, using them to give to people like Mike Ybarra of Blizzard selling boosts, it’s pretty telling. It’s very bad for the game to see boosting not only be common but openly done by an executive. Spending real money to unlock things that other players in a competitive MMO have to grind for, it’s just unfortunate to see. This is a problem made by its own community though.

There’s also something called “GDKP”, Gold Dragon Kill Points. Instead of using points made by participating, players bid on loot that drops with their gold. The next progression of that was real money, and now we have Blizzard-sponsored gold buying, through the WoW Subscription Tokens. All we can do is hope that some change comes of this situation.

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