BLAST Forms Partnership With VENN for Esports Expansion
BLAST has already made a name for itself as an excellent esports tournament organizer. But there’s still so much to do to bring esports to more homes around the globe. To do this, they’ve partnered with the global media network VENN. The focus will be on distribution, brand partnerships, and new tournament development. The BLAST and VENN partnership can only be seen as a positive for esports, just in general. What can we expect to come from this partnership?
First Collaboration Coming Soon
The BLAST and VENN partnership is the first venture into esports. To see the media network team up with a group like BLAST is just fantastic. During the BLAST Premier Global Final next week, VENN will produce segments with a huge lineup of special guests. There will be fun music skits and lots of fan engagement through VENN’s Playa Vista Los Angeles studio.
We love to see this kind of thing. This is 12 months of intense CSGO action, where the eight best teams go at it for $1 million. All we want is to have as many people as possible tuning in and having fun, most of all while watching.
“This partnership is exactly what we’ve been waiting for and we can’t wait to get started,” said Ariel Horn, VENN co-CEO. “Our team has a rich history in this space, having produced many of the most-watched esports events of all time, including League of Legends Worlds and the Fortnite World Cup. We have been blown away by BLAST’s brand of dynamic, entertaining and professional events and its rapid expansion across the space. All of those elements combined with our studio infrastructure and programming capabilities make this a perfect match.”
It’s not like BLAST is small-time, either. BLAST had more than 146 million views and 1.5 billion minutes of consumed content across 500+ hours of esports across CSGO, Valorant, and Dota 2.
“BLAST is the fastest growing esports tournament organizer in the world and has proven itself a highly valuable proposition for multiple brands,” said Robbie Douek, BLAST CEO. “We are excited about what this collaboration will mean for both our fans and esports fans overall.”
What does VENN get out of this? VENN will own the North America qualifiers for BLAST Premier 2021. This tournament will have eight leading NA CSGO teams going at it for a chance to qualify for the BLAST Premier series. VENN will also co-create, execute, broadcast, and sell upcoming BLAST events. They will also host the BLAST Premier tournaments on their broadcast networks.
All told, this is exciting news for BLAST and VENN as far as partnerships go. It just means that many more people will see Blast content. This is great since many of those viewers may not be familiar. If this means more eyes on the product, that’s a net gain for esports just in general.
Tune in on Sunday, Jan. 24, to catch the VENN x BLAST Premier World Final and be prepared for an abundance of great Counter-Strike accompanied by high energy segments out of the VENN studio in Los Angeles.