Amouranth Losing Twitch Ads Sparks Response from xQc and Others


by in Entertainment | May, 19th 2021

Kaitlyn “Amouranth” Siragusa recently announced via Twitter that Twitch took away her ability to run ads. She’s among the top 20 streamers on the platform and has embraced the current hot tub meta that’s going wild on Twitch. However, this is a pretty new punishment. We can’t think of a streamer off the top of our heads that has had their ads revoked. Typically it’s just a ban, a suspension, something to that effect. However, xQc thinks this happening to Amouranth, her losing her Twitch ads could be good for everyone else.

A Dangerous Precedent Has Been Set:


Twitch already said they’re “monitoring” the hot tub meta as it continues to grow. Women and men sitting in hot tubs or pools is not against the rules on Twitch, and Amouranth losing her ads may be a part of this monitoring. xQc spoke up about the reveal from Amouranth losing her Twitch ads, saying that this is a “big topic”. This could be a terrifying precedent set for other streamers:

I think people should chill out for at least a couple of days until there’s [official] communication… because you need to understand that this… is a big topic… This means that things are a little bit adaptive. There’s a lot of people that do the same content that she does. And if everybody does the same content, and something [they did] was [against the] TOS, if one got banned, you guys would all say, ‘Look at the other guys that aren’t being banned.’

The fact that Twitch can demonetize someone without warning and notification is very scary if that’s a primary source of your income. There’s always a chance that some advertisers are reaching out to Twitch, not wanting their ads on these kinds of hot tub streams. If that’s the case, Twitch could adjust the ad algorithm for those streams, choosing ads that aren’t complaining. That’s of course, hypothetical. 

xQc also points out that Amouranth could be a scapegoat in this situation. It could have saved all the other hot tub streamers from a same fate. Lots of streamers do the same hot tub streams that Amouranth do, and haven’t had their ads removed on Twitch yet. xQc thinks people should just calm down about this for a few days, and see if there’s any official communication from Twitch. 

There’s a lot of people that do the same content that she does. And if everybody does the same content, and something [they did] was [against the] TOS, if one got banned, you guys would all say, ‘Look at the other guys that aren’t being banned.’

However, the talk is all on Amouranth right now. If the talk was about lots of hot tub streamers losing their advertisements, it could change how people are speaking/thinking about it. Right now, it sounds remarkably unfair on Twitch’s part. This is a situation that is really dividing opinions. Asmongold, for example, thinks that Twitch really dropped the ball here:

She’s a content creator, she streams for 12 hours a day, they should at least do her the courtesy of communicating with her… Why is it that they didn’t just come over and say ‘stop doing this or we’re going to demonetize you.’ Why is that not a strategy?

Whether you like her content or not isn’t relevant. As Asmongold said, she streams long hours, pulls in lots of viewers. The fact that Twitch punished her like this without warning, and targeted her channel, demonetizing it is wrong. If she’s not breaking the rules set down by Twitch, there’s no reason to punish her. 

They aren’t the only streamers to speak up about the situation and seem to stand on Amouranth’s side. Hopefully, Twitch makes a response on why they removed Amouranths’ Twitch ads, or perhaps it was a mistake in the first place. We’ll be keeping our eye on this story as it develops.

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