#TWITCHISOVERPARTY Going Viral | The Beginning of the End of Everyone’s Favorite Streaming Service?
It seems as though Twitch, the number one streaming platform for gamers, is going through a rough patch of weeks. Amazon’s gaming subsidiary has been rolling out one bad decision after another, and the consequences have just started hitting back at them. The hashtag TWITCHISOVERPARTY has been trending on Twitter, and such massive public exposure (a highly negative one, for that matter) is just adding fuel to an already PR catastrophe of a fire.
With their inconsistent moderation, awful approach to public relations in recent weeks and the departure of one of their biggest stars, Twitch is losing users at a massive rate. They’re not just losing users but clients too. Tyler “Ninja” Blevins is the first of (probably) many streamers that will opt for Mixer instead of Twitch.
Roughly two weeks ago, Ninja formally announced he’ll begin streaming exclusively on Mixer, one of Twitch’s biggest rivals. Needless to say, this is a huge hit for Twitch. Not only have they lost their golden goose but they’ve lost it to their direct competitors.
To make matters worse, Twitch’s experimentation with channel suggestions resulted in a catastrophe after they accidentally showcased pornographic content on Ninja’s old channel. Needless to say, Ninja was fast to react with a video and Twitch was swift to express their apologies.
We’re not going to discuss whether this was really an accident or another one of Twitch’s PR disasters. Let’s just call it sketchy and be done with it.
Concerning PR Behavior
However, the TWITCHISOVERPARTY hashtag is about more than just about Ninja’s departure. There’s a whole heap of additional PR “stunts” deployed by Twitch in the last few weeks. The biggest thing that concerns me, personally, is their inconsistency as far as moderating the content on their platform goes. You know, the good old banhammer rituals that seem to be rather biased.
For instance, I’m sure most of you’ve already heard about Twitch streamer Natalia “Alinity Divine” Mogollon and her weird affection towards her pets. More precisely, she got a ton of public exposure after giving vodka to her cat, throwing the cat over her shoulder, and kicking her dog, all captured during her stream.
She did all that and didn’t get banned, while S1mple, one of best CS:GO players out there, got a 7-day ban for jokingly using a homophobic slur while talking to his NaVi teammate Boombl4. No, I am not trying to say homophobic slurs shouldn’t result in a ban, I’m just saying throwing cats and kicking dogs is perhaps a more ban-worthy move.
More Drama Waiting in the Wings
Additionally, there are many examples of Twitch being more forgiving to popular streamers, such as the case with Dr. Disrespect’s bathroom fiasco that got him a multi-week ban from Twitch. Needless to say, if this was a smaller streamer, his stunt would’ve probably ended in a permaban.
However, the freshest news concerning the TWITCHISOVERPARTY has just been unveiled a few moments ago. Twitch Streamer RollzReezy got a proper taste of Twitch’s banhammer after going live on stream earlier this week all covered in blood to inform his viewers about a robbery that just happened in his house. From the looks of things, he must’ve violated Twitch’s TOS policy by streaming while covered in blood. Even though that’s a legit reason (at least from Twitch’s perspective), a title such as Twitch banned a streamer after he got beaten and robbed in his house ought to bring even more public exposure to the already viral TWITCHISOVERPARTY movement.
Truth be told, RollzReezy admitted to being a drug dealer so that could’ve been a large factor in his ban, but that’s a topic for some other time. What matters here is the concerning PR behavior, moderation inconsistency and seemingly ridiculous bans that are spicing up the whole TWITCHISOVERPARTY movement.
#TWITCHISOVERPARTY Going Strong
As stated earlier, people are angry with Twitch and, considering everything we discussed here, it’s nothing surprising. Who knows, perhaps Ninja’s move to Mixer will inspire other Twitch streamers to do the same. If that happens, I’m sure Twitch will start double checking everything they do moderation-wise.
However, is Mixer really a better alternative to Twitch? Can Microsoft’s Twitch alternative establish itself in the video game streaming sphere?
If you’re wondering how Mixer measures up, this is a great place to start
Well, from all I know, we’re talking about a highly strict platform that takes moderation and age restriction a lot more serious than Twitch. Their community guidelines are strict but precise, meaning there shouldn’t be any inconsistency problems. Will that really be the case once Mixer starts garnering more and more users? I guess we’ll have to wait and see…