How Valorant Performed in Its First Week of Closed Beta
Riot’s Valorant has been out in closed beta for a week and has quickly cemented itself as one of the most hyped multiplayer games of all time. Fans have been pouring in by the millions to watch hundreds of pros and content creators from across the gaming spectrum try out Riot’s take on the CS:GO-style shooter genre, with the game already breaking Twitch’s single-day viewership record within a day of the beta’s drop.
Still, despite that one-day success, questions remain as to how has it been performing overall across streaming and video sites and what sort of sticking power it’s going to have as the pre-release hype begins to fade. While that latter question is going to be something we’ll have to watch over a longer period, we can make some educated guesses based on the streaming results we’ve seen so far, and, if they’re anything to go by, Valorant has quite the bright future for itself.
Smashing on Twitch
Twitch, the biggest platform for streaming in the world, has been the linchpin for Valorant’s launch strategy. The only way to get access to the game is to watch streams of it on the platform and wait for a drop to give you access. That has, of course, definitely led to higher than what will be average viewership for the game at this time. We’ve seen first looks and closed beta streams before on the platform. They’ve never gone up this high or stayed there this long.
According to TwitchTracker, the game has maintained an average viewership of 884,000 viewers since its launch last week, with over 149 million hours watched and an average of 5,200 streamers playing it over this period. To put these metrics into perspective, that average viewership is higher than the next seven games on the list combined, third overall in average steamers streaming it behind only Fortnite and Call of Duty, and higher in hours watched than the net nine games on the list combined. Those are truly staggering results for a game’s closed beta launch. Its peak viewership was even better. The game hit 1.73 million concurrent viewers at one point last week, the second-highest of all time and only 10,000 viewers behind the all-time top viewed stream, the 2019 Worlds Grand Final for Riot’s other game, League of Legends.
While it couldn’t continue to keep those record-setting numbers long term, settling on an average of 884,000 viewers is nothing to scoff at. It will surely continue to fall as more people gain beta access and start playing the game. The multiple accounts users have been creating to try and increase their chances of beta access are surely padding those numbers. The dropoff has been slowing rapidly. Even at the lowest point of viewership, when the key drops were disabled the night after launch for around 12 hours in the evening in the U.S. and Europe, the game still drew more than 300,000 average viewers to its streams, signaling that this is game is already looking to be a big hit on Twitch.
Mixer and Elsewhere
Twitch has been the major draw for Valorant streams and viewership, and the only place to get beta access, other streaming sites like Mixer and YouTube have also played host to streams and videos of the game. While we don’t have site-wide metrics for the latter, we do have them for Mixer thanks to MixerStats. The results have been surprisingly good for the site, which is notorious for struggling in viewership on PC exclusive games.
As of the time of this writing, Valorant is the top streamed game on the platform, with more than 24,000 viewers watching streams at this time there, nearly as much as the next five most popular games on the site combined. The game has averaged around 130 streamers at a time over the last seven days, and averaged 7,634 viewers over that same period, with a peak on the launch day of 15,381 viewers. While those numbers aren’t great compared to Twitch by any means, they are pretty big considering the odds stacked against it on the site (no beta access from watching streams there and the game’s PC exclusivity) and the general population of Mixer as a whole.
Things are overall looking good for Valorant with a week into the closed beta. We’ll need to see where it settles over the coming months, especially after the games full launch later this summer. The future is looking bright for Riot’s newest and first non-League related IP.